High-Tech, Healthy, Cheap Fast Food? Enter eatsa

High-tech meets fast food with healthy ingredients… and it’s cheap? Enter eatsa, the first location (watch for LA to open in September) of a new fast food restaurant opening today, August 31st, near San Francisco’s Embarcadero in the Rincon Center.

Co-founders Scott Drummond and Tim Young are corralling technology to keep prices down (they expect the food to be even lower-priced in some cities given space costs), employing a staff-free, automated process that reminds me not a little of the kind of thing you’d see in Japan (there is one host roaming the floor, however, should you get stuck.)

Giving it a try at a preview last week, I started by placing my order at a row of iPads. It’s a cash-less system and ordering preferences are tracked via your credit card for future purchase. The offerings are a range of hearty bowls packed with quinoa, vegetables and house sauces for only $6.95, with additional add-ons available, if preferred. It’s all vegetarian and healthy (with nutrition stats conveniently listed for each bowl). Drummond and Young and are not vegetarian themselves so their goal, after in-depth testing, was to create meals with so much flavor and range, that they appealed even to meat eaters and were not thought of primarily as a vegetarian. As one who eats everything myself, this is the kind of healthful meal I crave when I’m not dining out on rich food most of the time.

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After placing your order, a team of roughly five people (whom you will never see) prepares your food in the back. Watch the digital wall for your name to pop up with an assigned cubby when your meal is ready. Then head to that cubby/glass compartment, where your name shows up, tap twice and the door opens with your food ready to go.

Trying the red curry bowl initially (I’m going back this week for the burrito bowl, packed with quinoa, beans, guacamole, etc.), it was laden with quinoa, shredded squash, potatoes, red onion, etc. and was as filling as it was flavorful. I was stuffed eating it all in one sitting, meaning this already cheap meal could stretch to two.

Consider eatsa one to watch — and support. Many of us have longed for the fast food landscape to change with cheap options that aren’t unethical and horrible for us. Though here in SF we have no end of “cheap eats” that lean organic, grass fed, from humane meat sources and the like, I value Drummond and Young’s vision of taking this across the country to both urban and suburban environments, truly offering a fast food alternative, making a tiny dent in the behemoth of low cost, unethical food that dominates the country’s fast food chains.

121 Spear St. in the Rincon Building, San Francisco
Monday-Friday, 11am-5pm